Safety Recall 21V-156 Second Row Headrest – 2021 BMW X5 & X7

SEOCONTENT-START

BMW
Company
BMW
of North America, LLC
BMW Group Company
Mailing Address
PO Box 1227
Westwood NJ 07675-
1227
Telephone
(800) 525-7417
Fax
(201) 930-8362
E-mail
CustomerRelations@
bmwusa.com
Internet
bmwusa.com
IMPORTANT SAFETY RECALL
Dear BMW Owner / Lessee:
This notice is sent to you in accordance with the National Traffic and Motor Vehicle Safety Act.
BMW AG has decided that a defect, which relates to motor vehicle safety, exists in certain Model
Year 2021 BMW X5 SAV and X7 SAV models. Our records indicate that you are the owner of a
potentially affected vehicle.
Why are we contacting you?
We are pleased to inform you that we are ready to perform this recall. If you have not had this
recall performed, please contact your authorized BMW center immediately to schedule an
appointment. Please visit bmwusa.com/dealer to locate your nearest BMW center.
What could happen?
The outer (left/right) headrests in the second row may have been designed for a different vehicle.
In a front collision, and under certain conditions, the headrests could detach, which could increase
the risk of injury to vehicle occupants.
If you are not the only driver of this vehicle, please advise all other drivers and passengers
of this important information.
What will BMW do?
The headrests will be checked and, if necessary, replaced for free which could take about an hour.
There may be some options to help overcome the inconvenience of bringing your vehicle in for
service, if needed. Contact your local BMW center to check what may be available.
What if I am not the current owner of this vehicle?
If you changed your address or sold the vehicle, please let us know by visiting
bmwusa.com/mybmw or by contacting BMW Customer Relations (see left side of page for contact
info). If you are a vehicle lessor, Federal Regulations require you to forward this notice to
your lessee within ten days.
What if I have additional questions?
For the latest updates to this recall, please visit bmwusa.com/recall. Should you have any
questions about this recall, please contact your authorized BMW center. If you need additional
assistance, please contact BMW Customer Relations.
If your BMW center is unable to remedy the defect without charge or within a reasonable period
of time, you may notify the Administrator, National Highway Traffic Safety Administration, 1200
New Jersey Ave., S.E., Washington, DC 20590, call the toll-free Vehicle Safety Hotline at 1-888-
327-4236 (TTY: 1-800-424-9153), or go to https://www.safercar.gov.
Please be assured that your safety is important to us, and we sincerely apologize if this recall
causes any inconvenience. We recommend that you and your passengers wear your safety belt
at all times.
Sincerely,
BMW of North America, LLC
Spanish translation on back side
Traducción en español en el lado inverso
Remedy is
Available
This notice applies to your vehicle,
Recall Campaign No. 21V-156: Second Row Outer Headrests
May 2021
BMW
Empresa
BMW
of North America, LLC
BMW Group Company
Dirección postal
P.O. Box 1227
Westwood, NJ 07675-
1227
Teléfono
(800) 525-7417
Fax
(201) 930-8362
Correo electrónico
CustomerRelations@
bmwusa.com
Sitio web
bmwusa.com
IMPORTANTE RETIRADA DE PRODUCTOS POR MOTIVOS DE
SEGURIDAD
Mayo de 2021
Estimado propietario/arrendatario de un vehículo BMW:
Le enviamos este aviso de acuerdo con la Ley Nacional de Seguridad de Tránsito y Vehículos
(National Traffic and Motor Vehicle Safety Act). BMW AG ha determinado que algunos vehículos
de los modelos X5 SAV y X7 SAV de BMW, correspondientes al año 2021, tienen un defecto
relacionado con la seguridad de los vehículos motorizados. Según nuestros registros, usted es
propietario de un vehículo que podría estar afectado.
¿Por qué nos ponemos en contacto con usted?
Nos complace informarle que estamos listos para realizar esta reparación. Si no se ha hecho la
reparación en su vehículo, comuníquese de inmediato con su centro autorizado de BMW
para programar una cita. Visite bmwusa.com/dealer para buscar el centro de BMW más
cercano.
¿Qué podría suceder?
Es posible que los reposacabezas exteriores (izquierdo/derecho) de la segunda fila de asientos se
hayan diseñado para un vehículo diferente. En un choque frontal, y en determinadas condiciones,
los reposacabezas podrían desprenderse, lo que aumentaría el riesgo de lesiones a los ocupantes
del vehículo.
Si usted no es la única persona que conduce este vehículo, comparta esta información
importante con los otros conductores y pasajeros.
¿Qué hará BMW?
Se revisarán los reposacabezas y, si es necesario, se reemplazarán sin cargo, lo que podría llevar
aproximadamente una hora.
Podría haber algunas opciones para ayudarlo en caso de que sea un inconveniente traer el
vehículo para repararlo, si fuera necesario. Comuníquese con su centro local de BMW para ver
cuáles son las opciones disponibles.
¿Qué sucede si no soy el propietario actual de este vehículo?
Si usted cambió de dirección o vendió el vehículo, debe informarlo en bmwusa.com/mybmw o
comunicarse con el Servicio de Atención al Cliente de BMW (BMW Customer Relations) (consulte
la información de contacto en el lado izquierdo de la página). Si usted es arrendador del
vehículo, las reglamentaciones federales exigen que reenvíe este aviso a su arrendatario
en un plazo de diez días.
¿Qué debo hacer si tengo más preguntas?
Para conocer las últimas actualizaciones sobre esta retirada, visite bmwusa.com/recall. Si tiene
alguna pregunta sobre esta retirada, comuníquese con su centro autorizado de BMW. Si necesita
más ayuda, comuníquese con el Servicio de Atención al Cliente de BMW.
Si el centro de BMW no puede resolver el defecto sin cargo o en un plazo razonable, usted puede
notificar al administrador de la Administración Nacional de Seguridad de Tránsito en Carreteras
(National Highway Traffic Safety Administration), en 1200 New Jersey Ave., S.E., Washington,
DC 20590, llamar a la Línea gratuita directa de seguridad vehicular (Vehicle Safety Hotline) al 1-
888-327-4236 (TTY: 1-800-424-9153) o visitar el sitio web https://www.safercar.gov.
Le garantizamos que nos importa su seguridad y le pedimos disculpas si esta retirada le causa
algún inconveniente. Le recomendamos que usted y sus pasajeros usen el cinturón de seguridad
en todo momento.
Atentamente.
BMW of North America, LLC
El repuesto está
disponible
English version on front side
Versión en inglés en el frente
Este aviso se aplica a su vehículo,
Campaña de retirada n.º 21V-156: Reposacabezas exteriores de la segunda fila
de asientos

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SIB 52 04 21
RECALL 21V-156: OUTER HEADREST SECOND ROW
2021-03-11
This Service Information Bulletin (Revision 3) replaces SI B52 04 21 dated March 9, 2021.
What’s New (Specific text highlighted):
Recall # added to SIB title
Inspection Procedure clarification
Please perform the procedure outlined in this Service Information on all affected vehicles before customer
delivery. In the event the customer has already taken delivery of the vehicle, please perform the procedure
the next time the vehicle is in the shop.
MODEL
E-Series Model Description Production Date
G05 X5 Sports Activity Vehicle February 8, 2021 – February 15, 2021
G07 X7 Sports Activity Vehicle February 8, 2021 – February 15, 2021
AFFECTED VEHICLES
Vehicles which require this Campaign to be completed will show it as “Open” when checked either in AIR,
the “Service Menu” of DCSnet (Dealer Communication System), ISPA Next or Warranty Vehicle Inquiry.
SITUATION
BMW AG issued a Delivery Stop (effective February 26, 2021) on certain Model Year 2021 BMW X5 SAV
and X7 SAV vehicles that were produced between February 8, 2021 and February 15, 2021. This has been
changed to a Safety Recall as of March 9, 2021
The Recall Notice and Q&A have been attached for further information.
CAUSE
Left and right outer headrests may have been
installed which do not have a positive stop
movement limiter at their highest position.
During a frontal impact, unsecured items (e.g.,
luggage) in the rear could move forward and
contact the rear seat, which could cause the
headrest to detach from the seat.
CORRECTION
Check each headrest for the presence of the positive stop. If missing, replace the headrest.
The checking procedure can be performed while kneeling on the rear seat cushion facing rearward.
Copyright ©2021 BMW of North America, Inc.
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1. On either outer headrest, squeeze the
headrest height release button (yellow arrow) at
the seatback top retaining collar.
With your other hand, raise the headrest as
far as possible with a light effort. Do not use
excessive force to attempt raising the
headrest. You may only see a maximum of 3
visible notches on the headrest rod.
If the headrest cannot be lifted out of
the seat, the positive stop is present.
This headrest is thereby OK.
Note: The presence of 4 or 5 notches from
B52 04 21 Revision 2 on the headrest post
does not matter on a headrest which
cannot be pulled out of the backrest.
An “OK” headrest cannot be pulled up
high enough to view those lower
notches. The 4 or 5 notch only pertains
to a headrest which can be pulled out,
which is Not OK.
Usually only 2 or 3 notches are visible
on the post when the headrest is up
against its positive stop.
After a headrest has been fully pulled out from
the backrest, a supplemental check as to the
Not OK status is the presence of only 4
notches on either post.
The photo shows a 5 notch (circled) but this
does not matter because the headrest was
easily pulled out. That is the main criteria for a
Not OK headrest.
Repeat Step 1 on the other headrest.
Copyright ©2021 BMW of North America, Inc.
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If the headrest can be easily lifted out,
continue to Step 2.
2. Headrests which
Can be easily pulled completely out of
the backrest, AND
Have either 5 or 4 notches in the posts
which are only visible once the headrest
is off the vehicle
Mark the headrest “NOK” (not OK) with a
permanent marker or paint pen so that it
cannot be confused for a good headrest
2. Replace the headrest with a new unit. Confirm that there are 5 notches on the headrest post. A new
replacement headrest with only 4 notches is not correct, because it is for a different model.
3. Push the new headrest fully down into the backrest so that both posts lock into the seatback
internal retainer.
4. Repeat Step 1 to ensure that the new headrest cannot be easily pulled fully out of the backrest.
5. Retain the original NOK headrest(s) that were removed until claim payment. Handle these parts
accordingly.
PARTS INFORMATION
Only use and invoice the part numbers below that apply.
Performing a part number look-up in ETK (EPC) by VIN or model in place of using/invoicing the
following part numbers may result with the wrong part numbers being invoiced and installed, this
could delay the payment of the claim.
Part Number Description and color code Quantity
52 20 7 939 509 Rear headrest, Black Merino leather VASW Max. 2
52 20 7 939 503 Rear headrest, Black Vernasca leather MCSW Max. 2
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52 20 7 939 501 Rear headrest, Coffee Vernasca leather MCHF Max. 2
52 20 7 939 506 Rear headrest, Coffee Merino leather VAHF Max. 2
52 20 7 939 508 Rear headrest, Tartufo Merino leather VATQ Max. 2
WARRANTY INFORMATION
Stop-Sale Override during Vehicle RDR: Recall Repair Completed
You will need to have the repair order (RO) number and the RO close date to retail (RDR) an affected
vehicle only after it is repaired as required.
Recall-Specific Flat Rate Labor Operation Codes – Current Status
The special flat rate labor operation codes listed below (Main and Plus) for this Recall repair that must be
used to allow for claim submission will be available shortly
Reimbursement for this Recall will be via normal claim entry utilizing the applicable work package
information below, and when required, the part number listed above that applies.
Defect Code: 0052970100 —
Completion before the first vehicle delivery to a customer or the vehicle is already in the workshop
Work Pkg Labor Operation Description (Plus work) Labor Allowance
# 1 00 70 798 Check head restraint in 2nd row of seats on
left and right (No repair is necessary) 3 FRU
Or:
# 2 00 70 799 Check head restraint in 2nd row of seats on
left and right, replace one side 3 FRU
Or:
# 3 00 70 800 Check head restraint in 2nd row of seats
on left and right, replace both sides
3 FRU
Or:
The vehicle arrives at your center and this Recall shows open (No other Main work will be performed
or claimed during this workshop visit)
Work Pkg Labor Operation Description (Main work) Labor
Allowance
# 4 00 70 264 Check head restraint in 2nd row of seats on
left and right (No repair is necessary) 5 FRU
Or:
# 5 00 70 265 Check head restraint in 2nd row of seats on
left and right, replace one side 5 FRU
Or:
# 6 00 70 266 Check head restraint in 2nd row of seats on
left and right, replace both sides 5 FRU
Only one of the flat rate labor operation codes listed above can be used for claim submission and
reimbursement. Also, only one Main work flat rate labor operation code can be claimed per workshop visit.
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Claim Repair Comments
Only reference the SIB number and the work package (Pkg) number performed in the RO technician notes
and the claim comments (For example: B52 04 21 WP 1), unless otherwise required by State law.
Reimbursement of Prior Customer-Pay Repairs (TREAD Act)
Based on the issue and the age of the Affected Vehicles being addressed by this Safety Recall Campaign, a
reimbursement request for a qualifying prior customer-pay repair is not likely.
However, if you receive a reimbursement request from a customer for a prior repair that may qualify, please
contact the Warranty department (include a legible copy of the invoice) through IDS by selecting Coverage,
Policy, Coding Questions and Mileage Corrections. The Warranty department will review and respond to
your inquiry accordingly.
QUESTIONS REGARDING THIS BULLETIN
Technical
inquiries
Submit feedback at the top of this bulletin
Warranty inquiries
Please contact the Warranty department by either using the Live Chat
that’s available in the Warranty Documentation Portal or through IDS by
selecting Coverage, Policy, Coding Questions and Mileage Corrections
Parts inquiries Submit an IDS ticket to the Parts Department
Supporting Materials
picture_as_pdf B520421_2021-BMW-MY2021-G0x-SecondRowHeadrest-FAQ-(9Mar2021).pdf
picture_as_pdf B520421 Recall Notice.pdf
Copyright ©2021 BMW of North America, Inc.
Attachment to B52 04 21 March 2021
SAFETY RECALL NOTICE
To: All Center Operators, Sales Managers, Service Manager, Parts Manager and Warranty
Processor
RE: Recall 21V-156: Outer Headrest Second Row – B52 04 21
BMW AG issued a Delivery Stop (effective February 26, 2021) on certain Model Year 2021 BMW
X5 SAV and X7 SAV vehicles that were produced between February 8, 2021 and February 15,
2021. This has been changed to a Safety Recall as of March 9, 2021.
Please be reminded that it is a violation of federal law (The Safety Act) for you to sell,
lease or deliver any new motor vehicle covered by this notification until the recall repair
has been performed. This means that centers may not legally deliver new motor vehicles
to consumers until they are fixed or use/sell replacement equipment/parts subject to this
recall. Note also that substantial civil penalties apply to violations of the Safety Act.
Also, you should not sell, lease or deliver any Certified Pre-Owned or used vehicles
subject to a safety recall until the repair is completed.
Please follow any special instructions that we provide to you for the return or disposition
of recall parts.
We appreciate all your assistance with this Recall.
Attachment to B52 04 21 March 2021
Safety Recall 21V-156
Second Row Headrest
Model Year 2021
BMW X5 SAV, X7 SAV
Initial Release: 03/9/2021
Q1. Which BMW Group models in the US are potentially affected by this Safety Recall?
A small number of Model Year 2021 BMW X5 SAV and X7 SAV models in the US, produced in
Feb 2021, are potentially affected.
Q2. What is the specific issue?
The headrests in the outboard seats of the second row may have been designed for a different
vehicle model.
Q3. Why are other models / vehicles not included in this Safety Recall?
Other models have been equipped with the appropriate headrests in the second row.
Q4. Can I continue to drive my vehicle?
Yes. However, when you receive a letter requesting you to make an appointment to have this
Safety Recall performed by an authorized BMW center, please do so as soon as possible. If you
are not the only driver of this vehicle, please advise all other drivers of this important information.
Q5. Can I determine if this issue exists in my vehicle?
No.
Q6. How did BMW Group become aware of the issue?
BMW Group became aware of the issue through its quality control procedures.
Q7. How will I be informed of this Safety Recall?
Letters will be mailed to owners in May via First Class mail advising them of this Safety Recall
and requesting them to schedule an appointment with an authorized BMW center to have the
remedy performed. Owners can locate their nearest authorized BMW center at
www.bmwusa.com/dealer. To ensure BMW has the most recent contact and vehicle information,
owners should register their vehicle at www.bmwusa.com/myBMW. Registration is free and will
give them access to factory-initiated campaigns and other information specific to their BMW.
Q8. How will my vehicle be repaired?
The outboard headrests in the second row will be inspected and, if necessary, replaced for free
and may take about an hour.
Q9. Do I have to wait for my letter to have my vehicle serviced?
Yes. BMW is in the process of ensuring that the necessary tools, parts, and procedures are
available prior to contacting owners to schedule an appointment with an authorized BMW center
to have this important Safety Recall performed. For the latest updates to this Safety Recall,
owners should visit www.bmwusa.com/recall.

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